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First Thursdays

In an effort to energize the streets of Beverly Hills and attract residents and visitors to shop and dine locally, the City’s Next Beverly Hills (Next BH) Committee has kicked-off its First Thursdays initiative. 

‘First Thursdays’ takes place the first Thursday of each month from 5 p.m. to 9 p.m. Participating businesses around the City offer incentives such as complimentary items, discounted goods or services, extended Happy Hours or specialty menus. The City’s Trolley, which suspended its operations due to the COVID-19 pandemic, has relaunched and runs continuously on ‘First Thursdays’ evenings on a one-hour curated route, with various stops throughout.

Businesses who wish to participate can email

When available, participating businesses for each First Thursdays event can be found by visiting Beverly Hills Chamber of Commerce - First Thursdays

 Map Below for the Hop-on, Hop-off Trolley (no cost)

The Hop-on, Hop-off Trolley runs on the hour: 

5 p.m., 6 p.m., 7 p.m. & 8 p.m.

September 1, 2022 Hop-On, Hop-Off Trolley Route

First Thursdays Map

Route for September 1, 2022 (routes subject to change each month). 

Hours of operation: 5 p.m. - 9 p.m.


Special Event for September 1, 2022

Join us for Salsa Dancing!

FT 9.01.22


Participating Businesses for September 1, 2022
  • City of Beverly Hills Shield
  • City of Beverly Hills
  • 455 North Rexford Dr
    Beverly Hills, CA 90210
  • (310) 285-1000
  • Monday-Thursday 7:30AM-5:30PM
  • Friday 8:00AM-5:00PM

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